BOSTON— September 19, 2014— Big Brothers Big Sisters of Massachusetts Bay (BBBSMB) is pleased to announce that Rich Greif has joined the organization as Vice President of Marketing, Communications and Community Relations. In this role, Greif will be responsible for building BBBSMB’s marketing, volunteer recruitment and community partnership strategies. Greif brings a depth of passion and expertise to the agency, as he has been involved in youth mentoring both personally and professionally for over 20 years. As a former Big Brother, Greif’s mentoring experience inspired him to write a book about the impact of being a Big and focus his career on the field of youth mentoring.

“Rich’s robust background and commitment to mentoring make him a great addition to our organization,” said Wendy Foster, President and CEO of Big Brothers Big Sisters of Massachusetts Bay. “We are honored to have a long-time Big Brother and mentoring advocate join us in our mission to positively change children’s lives.”

Rich’s connection and commitment to BBBSMB began in 1991, when he became a Big Brother to Antone “Tony”, which opened his eyes to the challenges many youth face. In 1996, Old Colony YMCA Big Sisters/Big Brothers named Greif “Big Brother of the Year.” A year later, he received a community service award from Big Brothers of Rhode Island. During that same year, Greif was drawn to the need for more men as Big Brothers. He independently interviewed over 200 Big and Little Brothers across the country, which culminated in the release of his book, “Big Impact: Big Brothers Making a Difference.”

Greif joins BBBSMB from the Mass Mentoring Partnership, a non-profit organization working to expand quality mentoring for youth to meet the needs of communities across Massachusetts. As the organization’s Director of Marketing and Public Awareness, Rich led high-profile public awareness and recruitment campaigns, including the Mentor Effect campaign which was awarded an Excellence in Communications award from the Massachusetts Nonprofit Network in 2014.

Prior to his work at the Mass Mentoring Partnership, Greif was the National Executive Director of Read to a Child, where he helped to develop a national strategic growth plan, which included the launch of the program in two new markets during his tenure.

Greif currently teaches a “Writing for Communications” course at the Boston University College of Communications. He is a graduate of Babson College with a bachelor’s degree in Marketing and Communications. He received an MBA from the Boston University School of Management.

For more information on Big Brothers Big Sisters of Massachusetts Bay, visit https://www.bbbsmb.org.

About Big Brothers Big Sisters of Massachusetts Bay

Big Brothers Big Sisters of Massachusetts Bay is an innovative, energetic organization that is making a real difference in the lives of 2,000 youth annually by providing them with an invested, caring adult mentor. With research and proven outcomes at its core, Big Brothers Big Sisters of Massachusetts Bay is working to ensure every child has the support from caring adults that they need for healthy development and success in life. The organization’s vision is to inspire, engage and transform communities in Massachusetts Bay by helping youth achieve their full potential, contributing to healthier families, better schools, brighter futures and stronger communities. For more information about this worthwhile cause and its important mission, visit bbbsmb.staging.wpengine.com.

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Press Contact
Alexandra Hodgman
Big Brothers Big Sisters of Massachusetts Bay
(617) 956-0241
ahodgman@bbbsmb.org